by Matt Morgan on 05/14/2010
German luxury manufacturer Loewe has announced details of a new range of LED-backlit LCD TVs that are expected to go on sale in the coming months. A host of new features guarantee users will get the latest in TV technology.
May 14, 2010 — Loewe might be an expensive brand, but it never seems to cut corners on features. In this year’s new additions to the “Individual” series, buyers can look forward to LED backlighting, 400-hertz technology, CI+ support, and optional built-in wireless connectivity. Loewe has also put together a so-called media portal that will give users access to internet radio and TV stations, as well as online video clips. Those with an extensive collection of their own media stored on a PC will also be able to play it back on the TVs. These features bring Loewe’s TVs up to date with the likes of Sony’s Bravia models or Panasonic’s Vieras.
But admittedly, although it’s all very impressive, these specs alone don’t justify the prices — Loewe’s larger models can easily cost more than a car. The age-old line is that Loewe TVs are a touch of luxury, offering simplistic design à la Bang & Olufsen. And, as you can see from the picture below, this remains the case in the latest models.
For some, the real distinguishing feature is the TVs’ flexibility. When you’re buying a Loewe TV, you’re the boss: You can decide which tuners you want, what colour frame, whether there’s a built-in video recorder, and whether it comes with a matching sound system — to name just a few of the options. Loewe’s attractive website lets users put together their ideal package, but don’t expect the resulting setup to come cheap. The new “Individual” models will be available in 40- and 46-inch screen diagonals at the end of this month, followed by a 55-inch model in July and a 32-incher in August.